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Casio
Casio, the expertise of sports watches
Casio is a Japanese company that has specialized in watch manufacturing since 1974.
The company initially marketed components for microscopes and gearboxes and then calculators. To face the competition and get out of the crisis, Casio diversified in 1983 by developing its G-Shock sports watch brand. This is how the first shock-resistant wristwatches for professionals, the military and sportsmen and women appeared.
Over time, Casio watches continue to be enriched with the best innovations and are nicknamed "indestructible watches".
The Casio product ranges
Knowing a certain success in America, the brand created a range for women in 1994, the Baby-G.
Since the enormous success of the G-shock (more than 70 million sales between 1983 and 2013), Casio has also created other ranges: the OCEANUS range, Waveceptor, FELITE, Casio Sport, EDIFICE, Casio Collection, Wake Up Timer...
