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Hoka One One is a brand born in 2010 that offers to runners running shoes with exceptional cushioning. Indeed, the oversized sole has 50% more cushioning than...
Jean-Luc Diard and Nicolas Mermoud, the two founders, aim to offer runners running shoes that allow them to feel pleasure akin to flying in the air; this is what they wanted to transmit via the name 'Hoka One One', which means 'soaring over the land' in Maori and their slogan is 'Time to fly'.
The small SME grew fast and, in 2013, the American giant of the shoe, Deckers Outdoor, buys the brand.
The Hoka One One offer was initially centered on shoes for trails, but today the brand offers running shoes for road racing and spikes/studs for track.
Hoka also developed hydration bags and a textile range with tee shirts for men and women.
Hoka One One sponsors ultra-trail riders and is a partner in major French events such as the Nice half-marathon and the Bordeaux marathon.
Find all the ranges of running and trail shoes Hoka One One :
- Speedgoat
- Challenger ATR
- Mafate Speed
- Carbon X
- Clifton
Confused about which Hoka One One running shoe to choose? Discover the advice of our experts.
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