Rotor

ROTOR and its Q-Rings oval trays

ROTOR originated at the Madrid School of Aeronautical Engineering where students developed the first prototype of what would later become the ROTOR system in 1995.
The brand, whose technologies are developed and produced in Spain, in Madrid, has set itself the goal of making cycling more pleasant and easier for the riders.
Rotor will acquire its notoriety mainly by creating a new system of oval chainring, the "Q-Rings" chainring which have the advantage, compared to round trays, of eliminating high and low dead spots, thus providing more fluidity of pedaling and more power.
The adaptability of these oval-shaped chainrings to the various pedalboard brands on the market, as well as their affordable price and weight, will help the brand to establish itself on the market. In addition to the chainrings, the ROTOR brand produces, always with the same concern for innovation, quality and efficiency, bottom bracket housings, power meter, stem and seatposts, chains and spare parts.

Rotor crankset, Rotor plates and competition

In 2008, Carlos SASTRE won the Tour de France on a machine equipped with Q-Rings oval trays. Thor HUSHOVD is the 2010 World Champion; Juan José Cobo wins the Tour of Spain in 2011; Ryder Hesjedal the Tour of Italy in 2012. In 2014, ROTOR is sponsoring the Lampre-Merida and Garmin-Sharp professional teams.
In 2016, the Cervelo team will be equipped with pedals with power sensors and Q-Rings oval trays and ROTOR is also sponsoring the African team "MTN-Qhubeka" (a stage victory in the Tour de France 2015) which changes its name in 2016 to "Team Dimension Data". The quality of their innovative components, and this fruitful collaboration with professional cycling, are certainly not unrelated to the strong growth that ROTOR has experienced in recent years and which markets its products in more than forty countries.