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Under Armour

Under Armor, a brand like no other.

Under Armor is an American company specializing in the sportswear sector.

The brand was created in 1996 by Kevin Plank a former American footballer and Kip Fulks, both from the University of Maryland. The reputation of the brand is at first by word of mouth, but it develops very quickly when quarterback Jeff George appears on the cover of USA Today magazine with a clothing of the equipment manufacturer. In the process, Under Armor provides the university's football team. User feedback is positive and orders are taking off.

Under Armor clothing, designed for athletes

The brand is primarily active in the United States and Europe where it provides several sports teams and Universities. Under Armor started with a "smart" t-shirt to help athletes gain performance. This jersey was equipped with a mini-computer that wirelessly transmitted all the necessary information: heart rate, breathing rate, skin temperature and speed of acceleration. Today, thanks to his hard work, his will to move forward and his incessant innovations, the brand continues to empower athletes.

His particuliarity; ? Under Armor offers thermal underwear, compression jerseys and also T-shirts made from Cotton, a material that looks like cotton but is not! It is a unique blend of hydrophobic and hydrophilic fibers, that is, fibers that like water and others that hate it. The result is a game-changing material that absorbs perspiration from the skin and distributes it to the surface where it can evaporate more quickly. Much more than cotton

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